Top Ways to Succeed in Content Marketing Funnel
Every successful and growing business knows what power content holds for the rapid growth and expansion of their business. Apart from that, a crucial point that helps them achieve their goals and missions is the ability to use content in a specific format that caters to each stage of their customer’s journey. As you may have already guessed, we’re talking about the content marketing funnel. It is the best way to deliver value to your ideal audience and build a stronger marketing strategy for your business. For those struggling to get started on understanding and implementing a content marketing funnel, we present below the foolproof guide to the content marketing funnel to help you build and grow your brand in each possible way.
What Do We Know About Content Marketing Funnel?
Generally, the content marketing funnel is shown as a graphic representation of a system that helps any business attract ideal prospects, generate leads, and then convert them into loyal customers through a step-by-step process. It mainly generates an outline of the paid customer’s journey around content.
A number of marketing experts define and split the content marketing funnel into 3 parts. At every given stage of the funnel, the content caters to different objectives. This means that the content at each stage is designed to pursue different targets, missions and will bear different results. These results should be measured in different values.
Following are the broadly categorized stages of the funnel :
- TOFU – The top of the funnel that focuses on building brand awareness and grabs the attention of potential clients. It is also related to website traffic.
- MOFU – The middle of the funnel that generates leads. It is the content that focuses on educating and informing the potential leads.
- BOFU – The base of the funnel that emphasizes paid services to drive money. It caters to personalized and product-focused content.
Why Do You Need a Content Marketing Funnel?
Working with a content marketing funnel helps you plan, organize, implement and execute your marketing strategies in order to achieve the goals and objectives for your business. It can be a great way to ensure that you get the most out of your marketing efforts and help grow your business. A marketing funnel does play a key role in enhancing your reach to the audience and turning them into loyal customers at an unimaginable pace. This is what leads to sustainable growth. This also means that not only will it give you a chance to understand the most important aspects of marketing strategies, it will also help to achieve more organic traffic, better revenue, and above all, more customers and frequent purchases.
Stages of a Content Marketing Funnel
Each stage is designed to serve a certain point in the customer’s journey, and so does the content that any of those stages represents.
- Awareness (TOFU)
Consider customers entering the first stage of the content marketing funnel. They’d have no idea about your company or the products and services that your business offers. Thus, this is where any company should try hard to make the audience aware of their products, services, and the brand itself. Thus, the first stage of the content marketing funnel focuses on educating and informing the audience via rich media and engaging posts about the brand and its solutions for the audience. Check for the engagement analytics on the company’s social platforms. If the views and other engagement activity seems to be different from what you imagined, you can gradually introduce small changes in your strategy.
- Evaluation (MOFU)
At this stage, potential prospects evaluate and figure out if the products and services offered by your company are valuable to them or not. Building trust with the customers is an important step at this stage of the content marketing funnel. Since trust and credibility are the key aspects for the customers to purchase your services, it is crucial to make every effort to build a stronger foundation of trust and transparency with your customers. Content should be framed and portrayed in a way to demonstrate why your services might be a necessity for your target audience. This is the reason why broadly varying the content types and formats at each step of the content marketing funnel is important.
- Purchase (BOFU)
The point of sale is at the bottom of the funnel (or conversion.) It’s a sure thing that people want what you market and sell at this point. Our content’s task is simple: persuade readers to click the “purchase” button. If you can provide a wow-level content experience that makes the choice easier. This kind of stuff is easier to understand. It’s useful to think of bottom-of-the-funnel content as the sales collateral of content marketing, despite the fact that it takes many different forms. It can contain things like concise product descriptions that highlight the distinct value they offer to clients or charts that contrast your various items with those of other companies. You might also think about adapting current material for the website, like sales copy.
Many businesses have included an additional stage to retain or delight customers, even if it is not a part of the conventional content marketing funnel.
The goal of your overall content strategy should be to grow and maintain your audience. That effort goes beyond the point of purchase. Customers should be able to easily interact with your material and provide feedback to your company.
You may easily increase traffic and links to your website because satisfied consumers frequently tell others about your company and products.
We hope you enjoyed our blog about the stages of a content marketing funnel. We have provided our top 3 tips for each stage of the content marketing funnel. Do not be afraid to experiment with these tips, there are many ways to find success, and we are here to help. Keep up to date with the most recent trends in content marketing by visiting us at https://admarketings.com/. Thank you for reading, we hope to hear from you soon!