The Fox Boxx was a concept derived from chit-chat around a table in a comfortable coffee lounge, on the South Coast of Durban. The playful, colorful and unique fast-frozen meal brand derived from a dream about paying it forward to the community. The idea of a quick fox, which implied the easy-to-cook meals had many layers of meaning and depth to truly articulate what the client wanted to communicate.
It was an adventure exploring the genesis of the project and seeing it come together through collaboration with the client and its employees. The process was as beautiful as the end product. The logo, website, food packaging, and social media all have a touch of bold, playful colors and lines in order to bring out the inner child of the brand and echo the vision statement which is about authenticity.
The Fox Boxx