Yukta was passionately searching for a way to express herself, her femininity, and her love for fashion unapologetically. She wanted a modern brand that has a delicate balance of soft feminine qualities with a strong voice in relation to self-love. A combination of gentle and bold.
Developing a brand from the ground up took patience, diligence, and research in order to uncover what Yukta’s vision was for her identity. The result is a femme fatale, free-spirited, and high fashion combination brand. It entailed us creating a logo and typeface, tags and corporate collateral as well as color schemes, a personality and brand voice along with a brand guide.