In our blog regarding SEO, we discussed in detail how important the use of keywords is, and how Google ranks your website in their search results on the basis of the implementation of keywords.

Although keywords still matter, what matters more is what your customers want. To be more precise, what is his/her intent behind the search? Are they looking for just information or want to do business with you? 

There are many types of web page viewers, but the most important type is the ones who have come in with the mindset of buying something. But, if we all concentrate on just one type, then we lose a whole lot of potential customers. Therefore, our main aim should be to convert simple viewers into sure buyers. This is the mantra behind user intent. 

User Intent: What is it and why is it required?

• User Intent, in simple words, is exactly what the users are looking for. According to Neil Patel, “User Intent is the goal someone has in mind when typing a query into Google.” 
• For example, if a person types a query: Blue colored Tutus for kids, she/he may have in mind a short, frilly tutu with flowers embroidered on its neck for her four-year-old. This is what user intent is. 
• Therefore, if you want your business to boost, the content of your web page must be optimized for user intent. 
• Just like in SEO, Google (or any other search engine, for that matter) shows the most relevant results as per the user’s query. Therefore, it is crucial to understand your target audience’s search intent and aim at it with absolute concentration. 
• By successfully optimizing your webpage to user intent, you have thus increased the total traffic your webpage faces.

Types of User Intent

• Informational: The user is simply looking for information. Example: Is the iPhone 14 Pro better than the Samsung S22 Ultra?
• Navigational: The user is searching for a specific site, location, a place to do a specific kind of activity Example: Where can I find authentic Korean Ramen?
• Commercial: The user wants to do some research about what they are about to buy. Example: Best cheap DSLR camera for photography and video.
• Transactional: The user is searching for a specific product that he/she intends fully to buy. Example: Buy the best Nike running shoes.

How to Write Content with User Intent in Mind?

Unless you’re (mind reader) clairvoyant, it is impossible to find out what exactly your viewers are thinking about. If we understand User Intent and its four types perfectly, however, the task becomes much easier. 

1. First, find your target audience.
2. After finding and finalizing your target audience, form the content in such a way that there is no way for your audience to look away from it. Bear in mind all kinds of marketing and content strategies so that it makes it much easier for Google (or any other search engine) to recognize your content and show it to your target audience.
3. Write the content in such a way that it starts with only capturing the attention of a Google Search user, but ends up in making them a customer.
4. Know what is the exact question which brings an audience to your website. Design the content in the same way. 
5. Keywords. Obviously.
6.  The use of images and videos by influencers or satisfied customers must be definitely a part of the content.

Different Types of Contents Keeping in Mind User-Intent

1. Tips/Tricks Blog
2. Tutorial Guide Blog
3. eCommerce Sites

Conclusion

User intent is quickly replacing ‘keywords’ and SEO and becoming the main basis on which Google Search Engine Results are ranked. But, it is also to keep in mind that User Intent, combined with SEO will definitely increase rankings, conversions, and traffic. Because, obviously, the key to marketing strategy is not working hard, but working smart. 

So we can conclude by agreeing to the fact that in a fast-paced, technology-driven world, quick and smart adaptation is the only way to go forward, and what better way for content writers than User-Intent content writing? Do let us know what you think about this blog or share it if you agree. 

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